In “news that will surprise absolutely no one,” former Vice President Mike Pence has announced he is going to host a podcast. This might have been more exciting a few years ago because, let’s face it, you can’t sling a dead cat without hitting somebody who has their own podcast these days. Go ahead; try it; I’ll wait.
You see, podcasts are like air fryers in that people who like them REALLY like them and they won’t rest until you share their devotion. Sure, one is about grisly unsolved murders and the other is about crispy, low-fat chicken wings but you get where I’m going here.
Pence’s podcast will be sponsored by the makers of mayonnaise, typing paper and thick white underpants. I’m guessing.
Plot twist: The Pence podcast will have a “youthful” spin, owing to its sponsorship by the Young Americans Foundation, a conservative youth organization founded in the ’60s while everybody else was getting high and painting themselves blue if you can believe the “Dragnet” reruns from that era, which I totally do.
No stranger to radio—Pence hosted a popular syndicated show for many years before getting bitten by the lackey bug– the former veep might need to jazz up his old format because competition among podcasts is Dua Lipa levels of fierce. It will be tough sledding against cult faves like “Whatever Happened to Pizza at McDonald’s?” and the decidedly un-Pencelike “Fairy Tales for Unwanted Children.” Popular podcasts tend to be smart, caustic and compelling. Pence will need to fight for listeners with the relentless fervor of, say, a sort of Etsy homemade militia obsessed with hanging him in front of the Capitol. It won’t be easy.
Because I’m a giver, I’d like to help the former vice president in his new career. He’s going to need (forgive me, “mother”) sexy topics to keep listeners coming back for more. When he was on the radio 22 years ago, Pence enjoyed Limbaugh levels of loyalty, but he may need to refresh his brand to reach beyond the almost never coveted “Up With People” demo.
Give the people what they want, Mikey, and show us you’re just like us, only demonstrably less interesting. Trust me, listeners love vulnerability like a Proud Boy loves mispronouncing Ayn Rand’s name.
Episode 1: Have your so-called friends ever left you for dead and, no, I’m not speaking metaphorically? Same.
Episode 2: Why I hate flies.
Episode 3: “You harlot!” What to say when a female co-worker wants to meet with you “at 2 p.m. to review the proposed budget.”
Episode 4: Let’s get back to how everybody I thought was my friend just kinda didn’t care that I WAS NEARLY KILLED.
Episode 5: How to bury the hurt when your employer says your beloved house pets make you look “low class.” Hint: tapioca and keep it coming.
Episode 6: That time I spent hundreds of thousands of tax dollars to leave a football game before it started. #lackeylife!
Celia Rivenbark is a NYT bestselling author and humor columnist. Write her at email@example.com.